As you cultivate your website content to garner more views and more leads for your business, you may be wondering how to tell if you’re succeeding—and what is succeeding. Most analytical tools have a ton of metrics you can peruse, and all are helpful. There are three, however, you should pay particular attention to if you want to improve!
The actual traffic of your website is the single easiest way to tell how well a blog post, for instance, is doing compared to another. You can also track over time when you’ve had more traffic than other days, and notice if you’re on an incline or a decline. With this information, you’ll be better able to determine how to improve your website, such as with link building or keywords. Using valuable search terms can help drive more traffic to your website. Understanding what is valuable and what isn’t according to how many people view each page is essential.
Sometimes, people land on your website but then leave it just as quickly, only viewing one page. Without any meaningful interaction such as clicking on a call to action or link, one would refer to this as a bounce, and the number of times it happens as a bounce rate. Though sometimes this can simply mean your content is very efficient in giving the customer what they need, it can also mean they found the title misleading, it was slow to load, or your content was simply low-quality. Though it can be hard to determine the cause behind a high bounce rate, making your pages as accessible and quality as possible will definitely help.
Knowing the number of views you receive is helpful. Knowing where they came from can significantly change your marketing and content plans. There are usually six channels that analytical tools group your traffic sources into—direct from your URL, links from social media channels, email links, an organic search from places like Google, a referral from another page, or unknown. When you pay attention to these metrics, you’ll be able to figure out what outside methods are working to your benefit, and how to facilitate them even more.
Your website is the doorway to your business, so understanding how people digitally walk through that door can give you insight on how to facilitate the process. Out of the many metrics you can look at, pay attention to ones like these that truly reveal the customer’s journey. That way you’ll be able to better lead them straight in!
Read this next: How to Make Your Customers Feel Valued