One of the ways that you can improve sales is to build trust with your audience and your customers. Building trust and keeping your email list warm requires that you reach out to them at a minimum of daily, if not more, depending on your niche. Thankfully, you don’t have to do all this hard work yourself. You can use PLR to accomplish trust-building faster than if you had to create all the content from scratch.
To warm up your list, improve sales and conversions by building trust, you’ll want to find the right PLR to accomplish it. To build trust and warm up your list, you’ll want to find content that will fill the needs of your audience for information, understanding, and engagement.
• Welcome Email – There are email templates you can purchase that are also PLR. You can then take those prewritten emails and edit them to fit your audience more. As you will mostly be cutting and pasting, it won’t take that long to get this type of email set up for every single product, freebie, and sign up regardless of how they get on your list.
• Transactional Emails – When your customer buys, downloads, or answers your CTA, you’ll have the opportunity to send transactional emails. These are the emails most likely to be opened. Use this space well because this is when you teach them the value of opening your emails, which will make them more likely to do it.
• Getting to Know You Emails – You can send these types of emails to your audience regardless of where they are on their buying journey as long as you segment. Sending polls, fun facts, funny memes, and more to your audience that is designed to be more engaging so they can get to know you, and you can learn more about them.
• Informational Emails – Finding content to send to your audience that is informational and designed to teach the audience about their problems and the solutions you offer is a great way to use PLR content. For example, you can set up 365 daily relaxation tips if you are a fitness or life coach just to help them. By sending help but not asking for anything in return, you establish trust and value.
• Alert Emails – Telling your audience about events, publications, new posts, and information about your business, and you are a great way to use email marketing. Most of these alert emails will consist of a blurb and link to the information you wanted to alert them to. You can even set up automation to help you do this.
• Read This Blog Emails – You can also set up your email autoresponder to automatically send notifications to your email list of influential blog posts. You can set it up to only send certain tagged posts to certain tagged customers or audience members too. This method is great for getting traffic to your website as well as building trust. Publish the PLR on the blog, set up the broadcast, and you’re in business.
• Newsletter Emails – Send an update of everything you’ve sent them weekly via a newsletter. For example, remind of offers, blog posts, articles, events, and so forth. You can find PLR email newsletter templates that work well for giving ideas of what to put in.
• Sorry Emails – When you mess up, a link is broken, no one opened due to a bad headline or something, go ahead and let them know you’re sorry so you can resend the information again.
• Curated Content Email – Find five to ten blog posts around the net that you really enjoyed about a topic, include your thoughts and a link to each blog post in a short monthly email set up sort of like the newsletter option.
• Customer Story Emails – If you receive feedback from a customer, turn it into a story email to showcase the people who do already trust you.
• Personal Story Emails – Send your customers and audience personal stories related to your work and a behind the scenes look.
• Tips and Tools Emails – If you have signed up as an affiliate for any product, you can find PLR product reviews and information that you can edit to make your own. Send one tool idea per email.
• OTO No Strings Emails – Every third or so email, you should send any type of one time or no strings offers that you can. You can often use content from the product creator, but you can usually find PLR content that can work too.
• Cross Promoting Emails – Don’t forget to find content that talks about using social media, going to events, and other aspects of the things you’d like to see more from your audience. Bring them to your Facebook Group or other communities.
• Behind the Scenes Emails – Let them know what you’re doing today as you create their next product or service.
• Buzz Emails – If you see any mention of you or your products and services online, share it with your email list.
As you consider the type of email you need to send to keep your audience warm, you’ll also need to think about where they are in your product funnel, which is based on their buying journey. Sending an email to your audience in the awareness stage is different from when you are sending an email to a buying customer who already knows about you, and now you want to turn into a brand advocate. Knowing the purpose of the email, you’re going to send is helpful as you shop for private label rights content.