At first, running an online business may seem to be a lot easier than operating a traditional retail store. You do not have to pay rent or utilities, and you likely have fewer additional overhead costs than a brick and mortar store. However, it can still be challenging to keep a steady cash flow to keep your business going without employing new strategies.

Create Multiple Streams of Income

A good way to help build a cash flow for your online business is to create multiple streams of income. One option is to posit yourself and your business as the expert at something in your industry. For instance, offering a class where you teach people how to do something related to your business can boost your income stream, and provide value to your customers. You can record this course once, and continue to charge new viewers for access to it. Consider becoming an affiliate marketer for other sites to earn commissions while putting in minimal effort.

Get Customers to Come Back

Growing and retaining your customer base is an important part of making sure your cash flow is steady. Offering a rewards program incentivizes shopping, and rewards your customers for being loyal to your business. Make sure you have an email list so you can reach out to customers about special deals and discounts. Consider giving your customers small gift cards if they purchase a certain dollar amount of goods from you. Gift cards can help you expand your customer base and grow sales.

Understand Your Cash Flow Cycle

You should have a good understanding of how your cash flow cycle works so you can better manage it. This cycle refers to the amount of time it takes to purchase materials, turn them into a product, sell, and collect payment. Understanding this process can help you keep track of what you used last month’s revenue for, and what you plan to do with this month’s revenue. Having clear records of this flow will help you better plan for your business and keep more cash on hand.

Making sure you have a reliable cash flow will make it easier to grow your business by taking away some of the financial stresses that come with the territory. You will feel more comfortable launching new products or jumping into new ventures with your business. This way you can focus on your continued growth and future without worrying about how you will pay for it.

Read this next: 5 Ways to Stay Motivated in Business