One of the best ways to use PLR content is to fill in the gaps in your marketing funnel by creating a content marketing funnel that addresses the type of content you need for each stage of your buyer’s journey. Each niche has a different stat involving how they choose to buy.
But by most studies, your future customers need to engage with you in some way at least seven times before they make a purchase. Each niche is going to be different, but this is an average. That means you need to create at least seven touchpoints, which all require more content. You’ll want to find the right PLR to use to fill the gaps.
Map Out Your Buyer’s Journey
The basic buyer’s journey consists of awareness, consideration, and purchasing. Of course, you can make your funnel as large as you want adding in different levels to ensure that you not only spread brand awareness and encourage purchasing, but that you also develop brand advocacy after purchase.
Match Content to Buyer’s Intent
As you map out the buyer’s journey, think about what their intent is where they are in the journey. For example, if your customer’s intent where they are is just to learn some facts, it’s not the time to be overly promotional, but if they’ve already gone through comparing products and solutions, they may be ready to buy which calls for different types of content.
Basic Content Ideas Based on the Marketing Funnel
This is the basic type of PLR content you’ll want to search for and buy to ensure that you fill in all the gaps of content needed to get your message across in the way your customers need and the way that works to move them through the funnel.
• Awareness – For this stage of the buying cycle, you’ll want to have access to blog posts, social media updates, infographics, videos, and podcasts. This information should be mostly evergreen content that is very general in nature that teaches them about their problems and hints at potential solutions.
• Consideration – When your customers are in the process of choosing between solutions, they need additional information to push them toward your offers. You can add eBooks, white papers, guides, case studies, templates, toolkits, resource lists, courses, quizzes, assessments, and webinars. At this point, you may even want to offer freebies and sneak peeks.
• Purchase – At the point of sale, they may need an added push to build trust. You’ll want to include comparison charts, specifications, customer stories, your stories, testimonials, consultations, demonstrations, free trials, and more.
Finally, it’s important to include one more step in the buyer’s journey because you really want to have long term customers and not just one-time customers. Therefore, it’s time to send your customers bonus information that advances their loyalty and encourages them to engage with you and share with others. That type of content may consist of mini-courses, assessments, and other feedback. Plus, you can send offers that you found that they may like from other sellers as an affiliate, which will require that you create even more content for email, your blog, and social media.