When it comes to developing content for your business, you’re likely going to want to use many different options for getting it done. One way is to hire a ghostwriter to write for you, and of course, the other is to purchase PLR. The truth is, you should probably consider both options, but let’s look at how they’re different and the pros and cons of each option.
• PLR Costs Less Than Hiring a Ghostwriter – To hire a ghostwriter that does quality work is going to cost you a minimum of about $20 per 450 words, and that’s cutting it close. You’ll get better work if you pay about $100 per blog post unless you order in bulk from your writer regularly. For some types of writing, you can pay even more.
• PLR Companies Research Hot Topic Ideas for You – Joining a membership for private label rights monthly is a great way to have some of the hot topic and niche idea research done for you. The content can be edited to make it fit for your audience, but they already let you know what is “hot” right now because they take suggestions from their members.
• You Have to Give Your Ghostwriter Ideas and Outlines – When you hire a ghostwriter, it’s up to you to provide all the ideas and outlines to your writer. They’ll need to know who your audience is, what the point of the work is, and more info from you before the content they create is useful for you.
• Ghostwriting is More Specific Writing – When you hire a ghostwriter, you really do need to know a lot more than you might right now about your audience, your purpose, and more. Even if you’re not going to write the content yourself, you’ll have to come up with ideas for this specific type of writing that advances your business.
• PLR Usually is More General and Evergreen – A lot of the content you publish should be considered evergreen content. That is content that lives a long time as is, or only needs minor statistical updates on occasion to continue to be relevant. PLR content is typically more general and evergreen and fills that need for you cheaper than hiring someone to write the same type of evergreen general content.
• PLR Needs to Be Tweaked Most of the Time – Even the best written PLR needs to be tweaked to make it work for your needs, most of the time. You’ll need to add your own keywords, check the voice, tone, and make sure it all matches your branding before using it. This can add time and money, reducing your ROI.
• Ghostwritten Content Should Be Ready to Go – When you hire a ghostwriter, especially if you pay on the upper end for a professional content writer or copywriter, the content should be ready to put into your content marketing schedule within five minutes of receiving it.
• Ghostwritten Work Is Exclusive to You – This is, of course, a good thing about ghostwritten work. It’s yours, and you can claim authorship, copyright, and even use it to self-publish print books via a publisher. It’s as if you wrote it, and it’s unique and totally original.
• PLR Is Not Exclusive – Private label rights work is not exclusive. Anywhere from 2 to several hundred people may buy the same content to use in their business. However, this isn’t as important as you may have been led to believe, as this does not affect the usefulness or importance of using PLR in your product development and content marketing efforts.
Using either ghostwritten content or PLR is a good idea for your business. Getting that extra work off your plate so you can plan and implement the work is a much better use of your time unless you happen to be a writer, and that is the service you want to offer your clients and customers. But it’s clear that using PLR will save you money and time but also be just as effective if all of it was ghostwritten. An excellent way to do it is to hire a ghostwriter for specific writing and use PLR for the rest.