PLR comes in all formats, from eBooks to articles, to email messages, and more. One thing that can be confusing to the person who is new at using PLR is using the right method for finding content to use for a particular reason or goal.
For example, if you want to create an ebook as a lead magnet to build your list, it may be tempting to conduct a search using the limited perimeter of “topic PLR eBook” instead of just looking for “topic PLR content.” Instead, don’t get hung up on format when buying PLR. Think about the topic, then change the format into what you need.
Think of PLR as Research Materials
Finding PLR on a topic that you want to create content about is more important than finding the content presented in a specific format. An eBook can become blog posts, and blog posts can become an eBook. A combination of content can become a course, and a course can become a report. It all works together if you start thinking about the content as research materials to organize. However, you desire.
Know Your Goals for the Content
The main thing you want to consider about the content is the goal for the content. Look at your buyer’s journey and your marketing funnel to determine where you use the content and what format the content needs to be in to achieve the goal.
Search for Keyword Subject Matter
When you conduct your search for PLR, don’t search for “blog posts,” “eBooks,” or any format at all. Instead, search by subject matter or niche. By doing this, you’re going to find more content that is usable but also opens a whole lot of new possibilities for the content you have already bought.
Understand Ways to Change Format
Take some time to explore different types of formatting for various types of content. For example, to turn ten blog posts into an eBook, you may need to include transitional content that you write or have a ghostwriter develop, add images, case studies, and newer stats to make it come together with the way you want it to.
Set Up a System and Process
You’ll do this faster and more efficiently and effectively if you set up a system and process for what happens once you buy PLR. You don’t want to risk downloading it to your hard drive and never looking at it again because it’s too much work. Instead, you’ll want to download it and get it into your schedule for use within an hour or so.
Once you realize that you can buy content in any format and turn it into another, it starts to get a lot easier to find the type of content you need to reach your goals. You can even turn a blog post into a webinar or a webinar into several blog posts. All you need is the information and an understanding of formatting and organizing information for your audience. And don’t worry, you can also hire a virtual assistant or a content writer that specializes in repurposing and reusing PLR to make it right for your needs.