Having tons of web traffic to your business website is a great thing, it helps you grow your popularity and get the word out. But a lot of web traffic is only great if it is increasing your sales, and a low online conversion rate can be a frustrating and difficult problem to solve. But it is possible to solve. Here are three things you can do to increase your online conversions for your business and grow your sales in the digital marketplace.
Make the Online Experience Intuitive
You’ve been to some business websites that are frustrating at best and downright infuriating at worst. When a website is designed poorly, you are making it more difficult for customers to make purchases with your business, and when there is more friction for the customer, your conversions will suffer. People will be more likely to give up and find another site that is easier to use. When designing your website, you want to put all your buttons, links, and important info exactly where you want them to be – so that everything is in the first place you intuitively look for it.
Use Mobile Tools
As much as it would be great to have a website and leave it at that, in today’s mobile world, you need to be taking up some area in the mobile world as well. Everyone has smartphones nowadays, and more people than ever are using their smartphones more than any other device to access the internet. Nearly half of all customers are using mobile apps. You should be developing a mobile app, or at least a mobile friendly website that is designed specifically for ease of use for mobile customers. If you haven’t done this yet, you are behind the curve on online conversions.
Offer Online Only Sales Offers
If you are not offering digital sales to your customers, this may be one of the reasons you are seeing low conversion rates on your website. Try emailing customers digital coupon codes to use on your website. This will encourage them to shop right there on your mobile app or website. For instance, a Cyber-Monday sale is a great way to increase conversions online – customers love discounts and so you should give them to your loyal customers.
There are a lot of ways you can increase your online conversions. When your website is poorly designed, you don’t have a mobile app, and you’re not offering digital discounts, your conversions will suffer. Try adopting any of these policies and see just how big of a difference It can make to your business.
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