When you started your business, you took the time to identify who your ideal customer was. From there, you had to figure out how to reach them. If you’ve managed to be in business for a while, you’ve seen your customer base grow older and have hopefully come to the realization that you need to make efforts to connect to younger customers if you want to stay in business long term. But how do you go about doing this?
Prioritize a Social Media Presence
Younger people are sometimes made fun of by their older counterparts for all the time they spend on social media. Rather than making fun of them, though, you’re best served by leveraging that knowledge to get your business in front of them. You need to develop a strong social media presence. Remember, marketing can only be effective when it’s observed by consumers. That means putting your business where they already are. If they’re on social media, that’s where you need to be too.
Reach Customers on Mobile Devices
Social media isn’t the only place that younger consumers spend a lot of time. The amount of time everyone, but young people especially, spend on their phones is definitely something worth taking advantage of. You can connect with them on a more personal level by reaching them on their mobile devices. If you’re concerned about being invasive or annoying by reaching out to them on their phones, don’t be. About 77% of consumers have positive feelings toward companies that use text messaging. Just make sure you’re sending them relevant messages and that your frequency has been carefully planned out.
There are a few different ways you can use tags in your marketing to reach younger customers. You can use hashtags as a part of your social media strategy, but you aren’t limited to hashtags. If you have a brick and mortar store, you can encourage your customers to tag themselves at your physical location. This can be especially helpful when it comes to reaching younger consumers. When young people tag themselves as being at your location, it’s bound to be shared with their friends and followers. It’s a great way to spread the word about your business with very little in the way of a monetary investment.
Any business that wants to achieve long-term success must at some point consider the need to reach out and attract younger consumers. Keep in mind that this demographic is increasingly digitally based. Use that to guide you in your efforts to make your marketing reach them and attract them to your business.
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