Having been a Zumba instructor for years, Beverly K. Johnson knew her influence included more than fitness training when a candid conversation with an exercise client revealed that women in caretaker roles often forget about themselves. She named her new motivational fitness business Genesys Fitness because it signified a rebirth for the often “forgotten” woman: the divorce’, caretaker and empty-nester. GenFit is a community of women who recognize the need to reclaim their lives and are emotionally ready to do the work with Beverly K. Johnson, motivational life coach, fitness trainer, and “girlfriend of authority”. At GenFit, we believe self-care takes priority over caring for others because it is in caring for ourselves that we make the best caregivers. We believe that by helping women rediscover who they are after suffering a loss, she will be empowered to become her ideal self – physically, mentally, and emotionally.
LM: Tell me a little bit about yourself.
BK: I’m originally from Mobile, AL. After graduating from Alabama A&M University, I was commissioned as an officer in the Army. After I left the Army, I returned to Huntsville, AL. I work for the government as a budget analyst. I’m active in my church and seek to serve my community whenever possible.
LM: Tell us about your business.
BK: I started Genesys Fitness. It was birthed from my personal journey of recovering from a divorce. I know first hand what it’s like to feel stuck and unsure of where to begin. I use the tools and insights I developed to know help other women discover their genesis.
LM: What’s the best part of being an entrepreneur?
BK: The ability to create and own my content.
LM: What’s the worst part of being an entrepreneur?
BK: At times, being a staff of one.
LM: Who’s your inspiration? Why?
BK: My mom. From her, she’s taught me to be resilient. I’ve seen her overcome amazing hardships and never lost her faith and focus.
LM: Where do you see your business in 3 years?
BK: To expand my brand beyond my region. I want to add merchandise and a product line to support my brand.
LM: What advice would you give a new entrepreneur?
BK: Don’t be afraid to do it. Seek a mentor and ask for help.