When you buy PLR, it’s vital to understand that you’re going to experience a much higher return on investment when you reuse and recycle every piece of PLR content that you buy. In fact, even if you hire a ghostwriter or write all the content yourself, you really do need to reuse and recycle every piece of content.
This may feel strange but understand that your audience, even though they share similar demographics, each learn in different ways. By repurposing and reusing the content, you buy and create you’ll help your customers due to their learning styles.
To help you get more ideas about doing this, here are ten ways you can use one piece of content so that you increase your return on investment.
• Buy a Blog Post With Seven or More Points – The more points a blog post has, the more useful it’s going to be for you to use by reusing and recycling it. It works with any how-to, step by step, or list blog post that you can segment the information on.
• Turn the Blog Post Into a Series of Videos – Turn each point in the blog post into one short video. You can expand on the topic so that each video is complete as a stand-alone product.
• Capture the Audio From the Video Series and Turn It Into a Podcast Series – When you create the video series, if it doesn’t mention looking at something, you can turn that into a podcast directly. Otherwise, rerecord the points in a way that doesn’t require visuals for the podcast.
• Create a Slide Deck and Presentation From the Blog Post – Create a presentation using MS PowerPoint or other software. You can add a voice-over and even turn it into a movie to add to YouTube.com or another video platform.
• Take the Data From the Post to Develop an Infographic – Anytime you have stats and facts, it’s a good starting point for creating a fantastic infographic.
• Turn Each Point From the Infographic Into a Meme – Each point of your infographic can be turned into a stand-alone meme for updating social media or tweeting out.
• Use the Topic as the Subject Matter for a Webinar – Now that you know this information inside and out, you can also use the information as a topic point for your next webinar. Offer a downloadable hand out with each point you’re covering mentioned.
• Create an Autoresponder Series for Each Point from the Blog Post – Now cut this up even more by making each point a step in an autoresponder series that then links to your blog and more information like it.
• Create Additional Resources Like Checklists and Workbooks from the Blog Post Information – Any time you are teaching “how to” do something, you can create a workbook or checklist or cheat sheet to help them do it themselves.
• Flesh Out Each Point in the Blog Post to Create a Report or eBook – Add case studies, more facts, resources, tools, and your thoughts to the points to make each point a chapter of a book. Add any information that’s missing to make it more in-depth.
As you can see, that one blog post just exploded in value not only to you, but to your customers. Each time you reuse and repurpose the content you’re adding to it in ways that make the new piece of content seem a lot more original and useful. Plus, it gives your audience a way to learn from you that works for them and will boost purchases exponentially. Bonus tip: Remarket and promote each piece of content you create, not just once, especially when the information is evergreen.