If you really want to save money and time finding PLR to use, one way to do it is to consider joining a private label content membership program. When you join a membership, you usually save a substantial amount of money, plus you can allow the research the creators do for you to inform your content marketing throughout the year.
To make PLR subscriptions work best:
• Know Your Audience – Not only do you need to have a good understanding of your ideal customer, but you should understand their behavior throughout their buying journey. Remember to know what point they are in so that you know their intent and can deliver the right content to them at the right time.
• Know Your Niche and Industry – One thing that is interesting about PLR content is that sometimes you will find excellent content to use for your audience that seems not to be related to your industry or niche in a direct way. For example, if you’re a business coach who teaches your customers how to start an Amazon FBA business, you can still deliver content about general business information and marketing, not just specific Amazon FBA content.
• Understand Your Purpose – The purpose you are using the content for is important. You’ll want to know the purpose of using any one piece of content so that you can ensure that it has the right tone, voice, and information and call to action.
• Ask Your Colleagues – If you’re not sure about the types of content you can find that offers subscription options, ask around. You’ll probably find plenty of trusted recommendations among your fellow work from home business owners.
• Join Their Email Lists – When you find a PLR creator and provider, join their email list so you can find out what types of things they promote. You can get a good idea about the honesty and entirety of a business by joining their list and reading their emails.
• Join Their Online Communities – Also, go to any communities these sellers are involved in and join them, too, including the ones they host and run. Observe the conversations and how they help others, and you’ll soon know who you can trust.
• Go to Their Events – If your PLR sellers host events, webinars, offline events, and more, go to some of them. You’ll probably end up getting a good deal when they promote their products and offer discounts to make sales too.
• Try Some of Their Content – When you’re sure they’re trustworthy and offer content within the subject matter you need, go ahead, and try some of their content. Download their free offers, plus buy one of their lower priced items, plus at least one higher-priced item.
• Ask Them Questions – Don’t be afraid to make comments about the content you’ve tried from them and ask them questions. This is going to help you determine if they have good customer care and if they’re responsive to their members.
• Develop Systems and Processes – Set up systems and processes that you follow each time you buy PLR. You want to buy it, download it, and organize it for editing, repurposing, publishing, and promoting. You don’t want to download it and just leave it on your hard drive.
• Implement – Finally, if you don’t have a plan in place, don’t buy one more thing. Instead, set up your systems, processes, and write out your content marketing plan so that going forward, you’re ready when you download it. Implementation is the key to your success.
The most important factor aside from locating a good source of PLR that offers subjections is to have a plan for using the content you buy. Don’t wait around, download the content each month or period, and put it into circulation as soon as possible.